About me


I am a Ph.D. candidate in Marketing at Columbia Business School. My research explores how consumers experience and respond to immersive technologies, such as Virtual Reality (VR) and Augmented Reality (AR). Specifically, my dissertation research takes a multi-methods approach - using field study, experiments, electrodermal measures - to reveal the effects of VR. I also study how social media and stereotypes in the mass media influence people's decisions.

Interested in my research or potential collaboration? You can email me at yj2252@columbia.edu. For more information about my background, please check out my CV.