Publications

Jun, Youjung, Rachel Meng, and Gita V. Johar, "Perceived social presence reduces fact-checking," Proceedings of the National Academy of Sciences, 2017, 114(23): 5976- 5981.

Meng, Rachel, Youjung Jun, and Gita V. Johar, "Being in a Group Makes us Less Likely to Fact Check," Harvard Business Review, August 2017.

Jun, Youjung, and Gita V. Johar, "Social Marginalization Motivates Indiscriminate Sharing of COVID-19 News on Social Media," forthcoming at Journal of the Association for Consumer Research.

Higgins, E. Tory, Emily Nakkawita, Maya Rossignac-Milon, Federica Pinelli, and Youjung Jun "Making the Right Decision: Intensifying the Worth of a Chosen Option," forthcoming at Journal of Consumer Psychology.

Working Paper

Jun, Youjung, Jaeyeon Chung, and Gita V. Johar, "When Virtual Reality Backfires on Reality: VR Reduces High Sensation Seekers' Desire for Stimulation"

Jun, Youjung, Keith Wilcox, and Sandra Matz, "A Negative Meta-Stereotype of Attractiveness Lowers the Performance of Attractive People on Intelligence Tests" 

Chung, Jaeyeon, and Youjung Jun, "The Positive Effect of Augmented Reality (AR) on Shoppers' Inference about and Connection to Brands" 

 Research in Progress

Jun, Youjung, and Gita V. Johar, "Virtual Reality as an Effective Product Trial"

Jun, Youjung, and Rachel Meng "How Loneliness Affects Preferences for Social Information"

Nyssily, Gergily, Youjung Jun, and Gita V. Johar, "Flagging Articles can Raise Vigilance and Fact-Checking on Social Media"

Jun, Youjung, Maya Rossignac-Milon, and Tory Higgins, "Shared Reality and Photo Sharing"